Creative Technology Ltd. engages in the design, manufacture, and distribution of digitized sound and video boards, computers and related multimedia, and personal digital entertainment products. Its products include super X-Fi, sound blasters, speakers, headphones, and work solutions. The firm operates through the following geographical segments: Asia Pacific, The Americas, and Europe. The company was founded by Wong Hoo Sim and Kai Wa Ng in 1981 and is headquartered in Singapore.