Lianhua Supermarket Holdings Co. Ltd. engages in the operation of chain stores. Its brands include Century Mart, Lianhua Supermarket, Hualian Supermarket, and Lianhua Quik. It operates through the following segments: Hypermarkets, Supermarkets, Convenience Stores, and Other Operations. The Hypermarkets segment focuses on services, optimizing resources allocation, and adjusting the operation structure in order to implement differentiated transformation plans. The Other Operations segment comprises sales of merchandise to wholesalers, provision of logistic services for wholesale business, and sales through the internet. The company was founded on May 22, 1991 and is headquartered in Shanghai, China.